Leite de Rosas
Branding, Packaging and Press Kit
Rebranding Project and development of a new line of projects for the brand Leite de Rosas.
Leite de Rosas is a Brazilian brand created in 1929 with the goal of taking care of female beauty. Iconic and extremely representative of Brazilian culture, the brand nowadays caters to both women and men from different social strata, and back in the day it even had Carmen Miranda as a spokesperson.
After twenty years without any retrofit, however, its image lost some of its relevance and contemporaneity, no longer transmitting the brands avant-garde heritage.
In order to reclaim its former status, we’ve chosen to restore the TRADITION and POP culture aspects of Leite de Rosas, reaffirming its roots and positioning the product as classic and timeless, and giving it a more current and youthful language.