Hardcuore was responsible for the creation, art direction and visual identity in video for the series of talks about urban mobility held by the Rio-based research laboratory of architecture and urbanism called Studio X.
The concept of mobility is explored through the use of animated lettering on small plaques that can only be read and understood when you flick them from side to side, a technique called “persistence of vision”.
creation, direction and art direction
BRENO PINESCHI AND RAFAEL CAZES
design and editing