Opening of the brazilian soup-opera “I Love Paraisópolis” from 7 TV Globo. The whole opening was made made of scrap objects made by artist / Berbela motorcycle mechanic who lives in Paraisópolis, the most central slum in Sao Paulo.
The Hardcuore along with the communications department of Rede Globo, signs the art direction of all the parts to be created by artist Berbela. The opening was all animated Stop Motion.
The soup-opera of 7pm, is the second most watched channel that reaches 150 million people daily.