H a r d c u o r e trademark

Creating powerful brands is our Cuore business.

We are HardCuore. A design agency. And if that name alone doesn’t ring a bell, one thing is certain: you’ve already seen, felt, and tasted our work—and you’ll never forget it.

We’re on supermarket shelves, in the streets, and across all media, building some of the most iconic and transformative brands of the past 15 years.

Everything starts with design. From the first version of a package to the last post on TikTok. Design is not a tool, a discipline, or a department. It’s the soul. The essence of what a brand is, what it represents, its purpose, and everything it does. Design isn’t just how a brand speaks, it’s how it’s heard. It’s the beginning—and all the new beginnings.

We work with a select group of clients, helping elevate their unique vision through a deep dive into strategy and design. But our power reaches its full potential when we take care of the entire journey of a brand—from its birth to becoming an icon.

The
Power
Road

How we turn brands into
icons through the power of design

  • 01 Team

    Gather the best

    Tailor-made team, hub of specialized partners

  • 02 Dive

    Deepen

    Immersion, research

  • 03 Now

    Connect

    Provoke, define strategy, redefine codes

  • 04 Craft

    Experiment and create

    Original, multidisciplinary and meticulous process

Services

  • 1

    Team

    • Tailor-made team
    • Pool of experts
  • 2

    Dive

    • Immersion
    • Research
    • Benchmarking
  • 3

    Now

    • Workshop Zeitgeist
    • Culture Map
    • Semiotic Research
    • Brand Architecture
    • Brand Strategy
    • Brand Positioning
    • Archetype
  • 4

    Craft

    • Branding
    • Rebranding
    • Naming
    • Verbal Identity
    • Visual Identity
    • Graphic Design
    • Packaging
    • Art Direction
    • Motion Graphics
    • Film
    • Photography
    • Scenography
    • Illustration
    • Brandbook
    • Communication
    • Press Kit
    • Special Projects

"What connected us with HardCuore was the design. That was the aspect that caught our attention the most. HardCuore is synonymous with visuals. They managed to capture exactly what we wanted through branding."

"HardCuore created the best brands in Brazil. They are a global reference in packaging design."

"Brahma and Skol are in the Top 20 of the most valuable alcoholic beverages in the world: Brahma (US$ 6.5 billion - 11th place) and Skol (US$ 6.07 billion - 14th place)."

"HardCuore transformed our vision into something fresh, real, and impactful. They stand out by delivering designs with style and powerful truths. More than just looking modern, it's about connecting and making people feel and think. A blend of art and strategy, which is rare to find."

"If people ask me about brand services, I say: the best in Brazil is HardCuore! I've recommended them to many people and continue to do so all the time. Their service is unique and transparent. The Power of Love is reflected in their client relationships and in the results they deliver."

"I already saw HardCuore as a benchmark, the most creative agency for branding. What sets HardCuore apart is their creativity—the ability to bring different perspectives, the true Creative Power. In strategic planning, they go above and beyond. It’s a strong point."

Gabriel Ferreira

Founder & CEO of BOLD SNACKS

Marcos Leta

Founder of Future Farm

Kantar Insights Brasil

BrandZ Global 2024

Paul Heritage

Artistic Director at People's Palace Projects

Marcos Fenício

Founder & CEO of Tia Sônia Alimentos

Enrico Leta

Co-founder of Nuvio Foods | Vitalatte, Yorgus & Kefir Reggula

Clients

  • guarana
  • Adidas
  • Beck's
  • Globo
  • Brahma
  • Loreal
  • Bold
  • Arezzo&co
  • Rider
  • Oreo
  • Unilever
  • Fazenda Futuro
  • Budweiser
  • Reserva
  • Antarctica
  • Do Bem
  • Zee now
  • Telecine

Team

To do the best work, work with the best. Our power comes from our people: creatives, thinkers and doers who complement each other in an incredibly talented team led by partners and directors Breno Pineschi and Rafael "Rato" Cazes.

    • Gianlucca
      Segato
      Senior Designer
    • Breno
      Pineschi
      Founder Partner, Creative Director
    • Rafael
      Cazes
      Partner, Creative Director
    • Fernanda
      Rodrigues
      Account Executive
    • Alexei
      Potekin
      Senior Art Director
    • Jessica
      Almeida
      Senior Designer
    • Nathalie
      Jourdan
      Senior Designer
    • Nicole
      Morim
      Senior Designer
    • Carolina
      Costa
      Senior Designer
    • Thayná
      Britto
      Senior Designer
    • Gabriela
      Barbosa
      Head of Communications
    • Talita
      Barcelos
      Media and Content Planner
    • Alex
      Rezende
      Motion Designer
    • Vinicius
      Cambruzzi
      Copywriter
    • Sandessa
      Knaus
      Producer, Project Manager
    • Isaac
      Simão
      Project Manager
    • Célio
      Soares
      Chief Financial Officer
    • Fernanda
      Menezes
      Human Resources Manager
    • Maria
      Rigon
      Project Manager
    • Lucca
      Pineschi
      Junior Designer
    • João
      Pedro
      Financial Assistant

Awards

  • Cannes Lions, Short List Film Craft

    • PRIO, "Unstoppable Mind"
    2024

  • Latin American Design Awards, Bronze

    • Bold Snacks, Packaging Design
    2024

  • 48th Annual Yearbook of the Clube de Criação, Animation Yearbook

    • PRIO, "Unstoppable Mind"
    2024

  • Winner "Vegan Brand Of The Year, Design Award 2022"

    • Naveia, Visual Identity
    2022

  • Bornancine Design Awards, Motion - Silver

    • Future Farm, "Futuro Burger 2030"
    2022

  • Bornancine Design Awards, Motion - Bronze

    • Beck's, “The Bitter Awakens”
    2022

  • Bornancine Design Awards, Social Impact - Bronze

    • Rema Maré, Visual Identity
    2022

  • The Dieline Awards, Dairy Products - Silver

    • Naveia, Packaging Design
    2021

  • The Dieline Awards, Dairy Products - Bronze

    • Yorgus Kyds, Packaging Design
    2021

  • The Dieline Awards, Fresh Food - Silver

    • Future Farm, Packaging Design
    2020

  • Winner "Fast Company’s World Changing Ideas"

    • Future Farm
    2020

  • Latin American Design Awards, Bronze

    • Fazenda Futuro, Branding
    2019

  • Promax Global Awards - Short List

    • Abertura "Globo Verão 90"
    2019

  • Tetra Pak Graphic Quality Program, Silver

    • Do Bem, "Chá Mate com Limão"
    2011

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[email protected] +55 21 3178 0787