Gabriel, 24-hour Protection

Hardcuore is responsible for the entire branding, strategy, and visual identity project for Gabriel, an innovative company in the technology sector. With its super Camaleão cameras, the main goal is to create safer areas, ensuring high-quality protection and monitoring.

A pioneer in providing intelligence for public safety, Gabriel creates protection networks using cutting-edge proprietary technology. Its purpose is to connect residents, streets, and entire neighborhoods.

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The brand inspired by the Archangel Gabriel secured angel investment after the rebranding done by Hardcuore.

To humanize the visual identity, we created a proprietary illustration family that embodies iconicity, technology, and the brand's colors.

See our works

Film
Design
Communication

The focus is your protection

Iconicity was what inspired us to create Gabriel's logo. 24/7 on REC, Gabriel's camera and protection network is always ON.

We created a brand with a single shape: circles that protect like the focus of cameras, like eyes, and like a large protection network. One shape to represent the many regions Gabriel protects. Today, over 4,000 cameras are spread across various cities in Brazil, safeguarding more than 100,000 neighbors.

As the name suggests, Gabriel refers to an angel but can also represent any vigilant and engaged neighbor concerned with neighborhood security. Focused on local community peace of mind, advanced technology, data security, all delivered in the most friendly, personal, and impactful way possible.

The visual identity also included illustrations inspired by the geometry and straight lines of a memory chip, depicting scenarios that reflect Gabriel's universe. A fun fact: the people have no faces, as data security is critical to the business. There's also always a red dot present, creating an association with the company's high-tech cameras.

We are proud to have a client who, in addition to being in rapid expansion, is doing such important work for society and the cities they serve. And, just like us, they aim to transform the world!

Credits

Agency
Creative Direction
HardCuore Team