Fica Tudo Bem, Silva feat. Anitta

We created the script, art direction, general direction, and production for Silva's hit, in an unprecedented partnership with Anitta, which quickly reached millions of views right after its release. We portrayed Silva and Anitta with aesthetics, irony, and good humor, trying to save a love—or could it be something bigger?

To illustrate this story in a plastic and elegant way, we used 3D elements, color blocking, and live action.

See our works

Film
Design
Communication

A pop metaphor about love and its crises

We portrayed Silva and Anitta, with aesthetics, irony, and good humor, trying to save a love—or could it be something bigger? To illustrate this story in a plastic and elegant way, we used 3D elements, color blocking, and live action.

The initial brief was to have the duo exchanging love advice. But after analyzing the lyrics, we realized we could go further: “Fica Tudo Bem” is also an irony in the Brazilian context. The relationship sung about is in crisis, drowning in cliché advice to avoid its problems. Something similar to the political situation in Brazil.

To tell this story in a more unusual and fun way, the video is full of Easter Eggs, with details waiting to be discovered and revealed by the audience. Fans’ participation and interest in unraveling and dissecting the scenes created buzz on social media, generating spontaneous engagement.

We also created exclusive elements, such as the “Fica Tudo Bem” typography written on the boat, made by a traditional boat sign painter from Belém do Pará. In partnership with the project "Letras Que Flutuam," which values and supports these artists from various riverside towns, we were able to bring a bit of popular culture through vernacular painting, a distinctive form of graphic expression in Brazil.

The stickers on the Beetle, designed by us, are linked to Silva’s albums, like the phrase “O Brazil não conhece o Brasil” and the planet Jupiter. Additionally, in post-production, we combined analog and 3D elements to achieve the desired result within a tight pre-production timeline.

Released on Valentine’s Day, the film ends with the clock stopping, marking the reunion of love with its immortality. The final scene, where time slows down, is a tribute to the writer José Saramago, who had clocks in his home set to the time he met his wife.

Driven by the blend of Silva’s sonic quality and musical maturity, along with Anitta’s special participation, the video quickly went viral, reaching millions of views on YouTube. The video’s message was “decoded” by viewers, who left thousands of comments on the platform.

Credits

Production Company
Creative Direction
Direction
Cinematography Direction
Production Direction
Production Coordinator
Art Producer
Assistant Director
Color Grading
1st Assistant Camera
2nd Assistant Camera
Logger
Electrician
Electrician Assistants
Electrician Assistants
Electrician Assistants
Electrician Assistants
Props Master
Props Master
Props Master
Props Master
Making of
Styling: Silva
Assistant Stylist: Silva
Make Up: Silva
Styling: Anitta
Make up: Anitta
Runner
Executive Production
Executive Production Assistant

Fica Tudo Bem, Silva feat. Anitta

To illustrate this story in a plastic and elegant way, we used 3D elements, color blocking, and live action.

See our works

Future Farm 2.0

Sublyme

Fica Tudo Bem, Silva feat. Anitta

To illustrate this story in a plastic and elegant way, we used 3D elements, color blocking, and live action.

See our works

Future Farm 2.0

Sublyme

Hello stranger

A pop metaphor about love and its crises

Credits

Production Company

Creative Direction

Direction

Cinematography Direction

Production Direction

Production Coordinator

Art Producer

Assistant Director

Color Grading

1st Assistant Camera

2nd Assistant Camera

Logger

Electrician

Electrician Assistants

Electrician Assistants

Electrician Assistants

Electrician Assistants

Props Master

Props Master

Props Master

Props Master

Making of

Styling: Silva

Assistant Stylist: Silva

Make Up: Silva

Styling: Anitta

Make up: Anitta

Runner

Executive Production

Executive Production Assistant