H a r d c u o r e trademark

Beefeater Botanics

London gin with 200 years of tradition, Beefeater is present in more than 100 countries. HardCuore created, produced, and directed the launch campaign for the newest member of the world’s most awarded gin family.

For the launch of Beefeater Botanics, we highlighted the various occasions to enjoy the drink through scenes that emphasize its visual and sensory appeal.

Read more about this project

Storyboards were very important for studying all the transitions between scenes.

Creating images (making of) with a glimpse into the process and behind-the-scenes of the film.

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To be or not to be, That's the Spirit

Beefeater is the most awarded London gin in the world, with over 200 years of history. The brand represents pure tradition and is present in over 100 countries. Currently, it is also the only London Dry Gin distillery still in operation today in central London.

Following the tendency of the alcoholic beverage market to innovate and launch products for an increasingly segmented public, the brand has developed Beefeater Botanics - a drink with less alcohol, fewer calories, and made only with natural ingredients. It offers a more refreshing and smooth option without added sugar, incorporating nine traditional botanicals into its composition.

Hardcuore was invited to create the launch campaign for this new product. The main piece of the Beefeater Botanics campaign is a film that presents the different occasions for drinking the beverage, awakening desire in consumers through scenes of appetizing appeal.

To make the film more dynamic, we use motion control technology. During most scenes, the camera is controlled by a robotic arm, capturing precise, consistent, and more complex rotational movements.

We explored the "match cut" as the main resource for transitioning scenes, creating a connection between them and a narrative connection between the characters. After all, they all share the same dilemmas: the hectic life and the search for balance that Beefeater Botanics provides.

Credits

  • Agency
      HardCuore®
  • Direction
      Breno Pineschi
  • Direction
      Rafael Cazes
  • Creative Direction
      Breno Pineschi
  • Creative Direction
      Rafael Cazes
  • Cinematography Direction
      Daniel Venosa
  • Scene Direction
      Breno Pineschi
  • Scene Direction
      Rafael Cazes
  • Project Manager
      Mila Galasso
  • Storyboard
      Raphael de Jesus
  • Production Direction
      Déborah Zapata
  • Art Direction
      Manoela Moura
  • Script
      Breno Pineschi
  • Script
      Rafael Cazes
  • Graphic Design
      Alexei Potemkin
  • Graphic Design
      Nicole Amorim
  • Motion Graphics
      Marcos Rigobello
  • Copywriting
      Gabriela Barbosa
  • Copywriting
      Rafael Genu
  • Copywriting
      Evandro Pimentel
  • Copywriting
      Matheus Viana
  • Edition
      Kaue Cabrera
  • Assistant Director
      Fernanda Magalhães
  • Casting Producer
      Luciana Kfouri
  • Casting
      Andre Madrini
  • Casting
      Denise Martins
  • Casting
      Monique Barleben
  • Casting
      Carol Souza
  • Casting
      Emanuel Alvarez
  • Casting
      Millene Ishihara
  • Casting
      Deborah Orbaneça
  • Casting
      Diogo Santos
  • Casting
      Felipe Gonçalves
  • Soundtrack
      Antfood
  • Costume Design
      Giselle Macedo
  • Camera Assistant
      Fernando Augusto
  • Camera Assistant
      Fernando Azzurro
  • Color Correction
      The End - Cassiana Umetsu
  • Remote Head Operator
      Daniel Duran
  • Beauty
      Veruska
  • Grip
      Cesinha
  • Electrician
      Junior Barnete
  • Post-production
      HardCuore
  • Executive Production
      Renata Garcia