Future Farm 2030

From positioning, creating the name and visual identity to the complete campaign: we developed the launch strategy for Fazenda Futuro's new Futuro Burger 2030. To incorporate technology and futurism into the project, we applied holographic textures to the communication pieces and created an augmented reality experience accessible.

We created a film that combines dance and playful illustrations to blend the physical and digital worlds, showcasing the future we aspire to and want to build.

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How can we show a better future if it’s not more fun? We combined choreography with illustrations to express everything we feel when biting into the new Futuro Burger 2030.

We watched Fazenda Futuro leap a decade ahead with the launch of the new Futuro Burger 2030.

Check out the entire campaign with everything you expected from a burger, which couldn’t wait any longer.

To incorporate a layer of technology and futurism, we applied holographic textures and created an Augmented Reality experience from the packaging.

An impressive cast and lots of appetite appeal. The campaign photos mix fun with deliciousness. Care for a bite?

That's the power of love! Check out more from the behind-the-scenes of our shoot:

See our works

Film
Design
Communication

It's not an update, it's a new system

We watched Fazenda Futuro leap a decade ahead with the launch of the new Futuro Burger 2030. With a healthier, tastier, and more sustainable version than ever before, the brand, which is a reference in the plant-based protein market, brought forward the changes the world needed. Because we couldn’t wait any longer.

And WHAT WOULD BE THE POINT OF FAST-FORWARDING TO 2030 IF IT WASN'T GOOD, RIGHT? That's why we created a film that combines dance and playful illustrations to blend the physical and digital worlds, showcasing the future we aspire to and want to build. The casting also stood out, featuring renowned dancers from Anitta’s team, who is set to become a future partner of the brand.

To deepen this vision and incorporate a layer of technology and futurism into the project, we applied holographic textures to the communication materials and created an Augmented Reality experience accessible from the packaging of the new Futuro Burger 2030.

The chosen name, also developed by our team, is a tribute to the International Year of Sustainability, as declared by the United Nations. More than just a "burger 3.0," our vision took us to the year 2030. The result? A revolutionary burger you can taste today. And a campaign too.

Credits