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Adidas Errejota

Adidas invited HardCuore to create, produce, and direct the launch film for Errejota, the official soccer ball of the Rio 2016 Olympic Games. The film, titled “Ignite the Game,” centers on the vibrant Brazilian spirit and Rio de Janeiro’s unique essence.

In the film script, Errejota becomes the heart of Rio and is introduced to the city's beauties, such as Arpoador, Morro Dona Marta, and its main football fields.

Read more about this project

Detailed storyboards were created before the filming and served as a guide for the entire team.

Behind-the-scenes images that captured the film shoot, showcasing the the creative process and the team's interaction.

See our works

  • Film
  • Design
  • Communication

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2D animation, 123 years in 1 heart-racing minute.

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If Brazil is the country of football, Rio de Janeiro is the capital of the ball

Inspired by the heat and vibrancy of Rio de Janeiro, we created, produced, and directed the launch film for Errejota - the official football of the Rio 2016 Olympics.

Paying tribute to Brazil, the design of Errejota features the green and yellow colors and references the waves of Rio de Janeiro's beaches, the host city of the Olympic Games. The Brazilian essence and "carioquice" of the ball are the theme of the film "Ignite the Game."

In the script, Errejota takes center stage in Rio and is introduced to the beauty of the city, such as Arpoador, Morro Dona Marta, and its main football fields. Whether on the suburban pitches or the beach "altinhas," it's easy to find talent igniting the game throughout the city. We had the special participation of some of these talents in the recording, including football player Gabriel Jesus, Brazilian synchronized swimmers Bia and Branca, and national freestyle football stars.

At the time, the Brazilian National Team competed for the unprecedented football gold medal and achieved the long-awaited victory in the final against Germany. It was Brazil with Errejota on the field!

Credits