Naveia

Naveia was born with an optimistic view of the future and a powerful intention to save the planet. It was with this purpose in mind that we developed its strategic planning, visual identity, and entire packaging family.

With a strong and iconic symbol, Naveia invites everyone to "open their eyes" and awaken to change. We reflect the brand's personality and its purpose in the design, transforming a simple package into an item of activism.

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We were named by The Dieline and received the nomination for the second-best packaging in the world in the "Dairy or Dairy Alternative Products" category.

We were inspired by people who have also made a positive impact on the world to create the Naveia launch press kit, celebrating other revolutionary stories.

The brand's positioning and visual identity resonated throughout all communications, also reflecting the lifestyle that strengthens its community.

See our works

Film
Design
Communication

Got Atittude?

With a strong and iconic symbol, Naveia invites everyone to "open their eyes" and awaken to change – taking action before it’s too late. To translate the brand's personality and its entire purpose into the design, we transformed a simple package into a statement of activism.

Every consumption ritual with Naveia – whether in coffee, smoothies, creating recipes, or drinking it straight – is also an invitation to be part of a revolution full of fiber.

Without added sugar, preservatives, or lactose, Naveia is an evolution of conventional cow's milk. A tastier, more nutritious, and sustainable oat drink that puts the environment and animals first.

The singular eye, highlighted on the packaging, represents the brand’s sole objective: conserving the planet. The symbol stands out on the shelf! We successfully capture the consumer’s attention and invite them to "open their eyes" and awaken to change. Additionally, all the illustrations and some of the typography were hand-drawn to express Naveia's bold attitude.

Language played a key role in building the brand. The choice of the name, which carries the ingredient that gives origin to the plant-based milk ("aveia" – oats), also has a strong connection to a popular Brazilian expression. In Portuguese, "na veia" means a feeling of identification and intense attitude.

The original flavor features blue and orange as its primary colors. For the Barista version, specially made for coffee mixes, silver adds a premium element, connecting the design with the stainless steel tools used by baristas. The white proportions on the packaging evoke the feeling of milk and reinforce an important code in the category.

We also created the children's line with "deleitinho," offering unique 200ml packaging in two flavors: strawberry and pure chocolate. Looking to the future, Naveia reaches out to the little revolutionaries who will soon take charge of the planet.

For the launch of this oat drink, conceived by vegan activists, we were inspired by people who have also left a positive mark on the world. The result was a press kit featuring a fully illustrated notebook, celebrating other revolutionary stories.

Take action.

Change can be delicious.

Credits

Agency
Creative Direction
HardCuore Team