New Brazilian Beck's

HardCuore was tasked with creating the design for all Beck's packaging in Brazil, one of the best-selling and most relevant beers in the world. The brief consisted of developing something new and modern while preserving the essence of the original design, positioning the brand authentically in the nightlife scene.

We enhanced the classic elements of the brand and refined its historical details to highlight this new Brazilian phase.

Read more about this project

The can glows in the dark, highlighting the logo elements and grabbing attention during a night out.

We created a 3D film to promote Beck's as one of the official sponsors of Tomorrowland, the largest electronic music festival in the world.

We also innovated the glass bottles with special finishes and a proprietary shape.

An authentic beer deserves authentic design in every detail, reflecting its identity and strengthening its connection with consumers.

See our works

Film
Design
Communication

Designed in Germany, refined in Brazil

We received the challenge of creating the Brazilian packaging for one of the best-selling and most relevant beers in the world. Beck's is a German pure malt beer that encourages new experiences, prompting consumers to challenge the status quo. Luckily for us, it was a perfect match.

The brief involved creating something new and modern without losing the essence of the original design. We enhanced the classic elements of the brand, such as the silver lines and lettering, and refined its historical details to mark this new Brazilian phase.

The new packaging translates its provocative attitude, positioning the brand authentically within the Brazilian nightlife scene through design innovations. To start, we created a can that glows in the dark when exposed to UV light—making it impossible to go unnoticed during a night out.

We also added a special cutout featuring the brand's symbol, “the key of the city of Bremen,” on the cap. With this, we put the key to unlock life literally in the consumer's hand.

To reinforce the premium feel, we created a sleek 350ml can with a special gradient in the brand colors, green and black, and printed everything in HD. Other details, such as the matte finish and black tab, make the design unique in the Brazilian market.

Credits

Agency
Creative Direction
Lead Design
HardCuore Team
Photography