H a r d c u o r e trademark

Naveia's Culinary Line

The packaging design of Naveia’s Culinary Line reflects the brand’s provocative attitude and essence. With exclusive illustrations and its iconic symbol, we created packaging that sparks appetite appeal, blending purpose and creativity in every detail.

We designed all the packaging for the Naveia Culinary Line, expanding the brand’s plant-based portfolio.

Read more about this project

See our works

  • Film
  • Design
  • Communication

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Your recipes with more purpose

Naveia is dedicated to protecting the planet. The brand has gained prominence in the market for its provocative, irreverent, and iconic positioning. It focuses on activism for the preservation of the planet and all life within it. After all, there’s only one Earth.

We created the Naveia Culinary Line, including Plant-Based Butter, Navelã, Deleite Condensed, and other products for kitchen use. The project’s challenge was to bring this new product line to life while maintaining its activist, innovative, and humorous character that is deeply rooted in its identity.

Hardcuore’s mission was to continue the brand’s language, preserving its essence while introducing new visual assets. These elements align with the new horizons and business objectives the brand sought as it expanded its portfolio beyond oat milk.

The packaging designs appeal to the appetite with attractive aesthetics, featuring the iconic eye symbol that invites people to wake up to environmental awareness. The cream tones of the packaging connect with the ingredients in the products and help to show that change can indeed be delicious.

Exclusive illustrations, specially created for the line, highlight consumption occasions and practical recipes. The texts on the packaging reflect the brand's characteristic humor and its transformative purpose.

Naveia’s packaging has become a statement of activism, with an iconic design full of attitude.

Credits

  • Agency
      HardCuore®
  • Creative Direction
      Breno Pineschi + Rafael Cazes
  • HardCuore Team
      Carol Pinheiro, Lívia Nishibe, Victor Jobim, Juliana Bach, Lucca Pineschi, Nicole Morim e Felipe Teobaldo