H a r d c u o r e trademark

Lev, Cruiser

In a blend of 3D elements and illustration, we created a film that follows different characters on their journeys with Lev's Cruiser and Cruiser Plus bikes. From the commute to work to a walk with their pet, what matters is enjoying the journey.

A film worthy of the leading urban mobility brand, showcasing the versatility of the Cruiser electric bike.

Read more about this project

The various Lev Cruisers bikes modeled in 3D, with their different combinations of colors and accessories, illustrate the plurality of customizations for this model.

See our works

  • Film
  • Design
  • Communication

Naveia's Culinary Line

A line that combines attitude, iconic design, and sustainable purpose.

Chopp Brahma

We brought the classic draft beer from Brazilian bars to the can.

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A Lev For All Your Versions

To launch the new models of the Cruiser electric bike by Lev, Hardcuore created a film that highlights the versatility, functionality, and design of these bicycles.

In a moment of brand and business expansion, Lev, a leader in urban mobility, inspired us to develop the campaign under the concept "A Lev for All Your Versions," focusing on real people with diverse routines and needs. In the film, we follow characters on unique journeys—from the commute to work to a walk with their pet—demonstrating how the two Cruiser models and their customized accessories adapt perfectly to each lifestyle.

The visual narrative comes to life through a combination of 3D elements and illustrations, in a color palette that reflects the brand's identity. Carefully crafted 3D images, created from real bicycle models, capture depth of detail and highlight the multiple customization options. This blend of visual styles adds personality to the scenes, reinforcing that, regardless of the destination, what matters most is enjoying the journey with your Lev.

Credits

  • Agency
      Hardcuore®
  • Creative Direction
      Breno Pineschi + Rafael Cazes
  • HardCuore Team
      Fernanda Rodrigues, Gabriela Barbosa, Talita Barcelos, Sandessa Knaus, Nicole Morim, Thayse Tsuruyama, Gustavo Schinner, Diogo Strausz, Cadu Blanco, Guma, Davi Maciel, Mateuz Fernandes, Davi Maciel, Marcos Rigobello, Alex Rezende