H a r d c u o r e trademark

Chopp Brahma

Challenged to take the experience of a Brazilian classic to a new level: from the bar tap to the can, we created the packaging and visual identity for the new Chopp Brahma. We translated the characteristic visual codes of the draft beer into a fresh new format.

Chopp Brahma is a drink known for its freshness and quality. When bringing it to a canned format, it was essential to convey that the product's premium characteristics remain at the highest level of excellence.

Read more about this project

Foam head, creaminess, and glass. Traditional elements of draft beer illustrate Chopp Brahma's identity, working with the visual codes that made the brand a symbol of Brazilian bars.

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From the tap to the can

Chopp Brahma is synonymous with tradition in bars across Brazil. With its well-known slogan—"If the bar is good, the chopp is Brahma"—it has solidified itself as an icon of memorable moments and happy hours. The challenge was clear: to bring this authentic and storied experience to a can, without losing the essence of quality and freshness that defines the brand.

Our task was to create a visual identity that honored the elements that make Chopp Brahma a classic—such as the creamy foam and the traditional caldereta—while also translating innovation and care into a premium package. We used a traditional color palette, with pearl and gold adding sophistication, while modernizing the logo and typography to reflect the brand's contemporaneity. Every detail of the packaging was designed to capture the essence of the bar, keeping the experience alive wherever it is enjoyed. The result is an iconic package that preserves Chopp Brahma's legacy and positions it as a symbol of quality and tradition.

Credits

  • Agency
      HardCuore®
  • Creative Direction
      Breno Pineschi + Rafael Cazes
  • HardCuore Team
      Fernanda Rodrigues, Maria Clara Rigon, Felipe Teobaldo, Alexei Potemkim, Carolina Pinheiro, Beatriz Janoni, Kaique Valente, Carolina Costa, Renata Garcia