Koala, Sono Inteligente

Our mission was to convey, through branding, the cozy atmosphere that surrounds the Koala universe. To achieve this goal, we developed a comprehensive strategic plan, creating the brand's visual identity, verbal identity, packaging design, and naming.

The Koala icon was designed in a minimalist manner, helping to connect the brand to the technological universe by combining performance and relaxation.

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We created a proprietary luminescent detail on the packaging, making the can's logos glow in the dark, which facilitates product identification in various environments.

The brand's verbal universe is born from the balance between relaxation and performance. Koala's way of speaking stems from its R.E.M personality: relaxed, expert, and modern.

See our works

Film
Design
Communication

Awaken a new way to sleep

Koala Sleep was born with the mission to create the perfect mood for a restorative night's sleep, where the sleep experience becomes smarter and more peaceful. The beverage was developed for those who want to fall asleep faster, enjoy deep sleep, and wake up feeling refreshed, ready to live their best selves.

The brand arrives to bring more balance and comfort to nightly rituals and, along with Sublyme and Caffeine Army, completes the cycle of a healthier, optimized routine.

We started the project from scratch, developing a strategic plan before creating the Naming, Visual Identity, Tone of Voice, and Packaging Design. Our mission was to convey, through Branding, the cozy atmosphere that surrounds the brand's universe.

We created a contemporary and iconic aesthetic for Koala Sleep. We chose a signature with elegant letters and rounded corners that convey a sense of softness and innovation.

The clean and precise lines suggest a balance between simplicity and sophistication, while the rounded corners add a touch of accessibility and reinforce a friendly tone.

The Koala icon was designed in a minimalist style and helps connect the brand to the tech universe, combining performance and relaxation. Its subtle forms relate to the other elements in the logo, creating harmony in the overall design.

Colors play a key role in influencing the energy and creating the desired atmosphere. Betting on this sensory effect, we developed a color palette that reflects the brand's essence, conveying calmness. Purple was chosen as the primary color, associated with well-being, tranquility, and relaxation. This color stands out on the packaging and is worked in different shades to enhance this feeling of serenity.

We opted for a contemporary typeface that evokes comfort and elegance. The font establishes an immediate connection, conveying authenticity and adaptability. This choice goes beyond aesthetics, representing a conscious strategy to build identity and provide a memorable visual experience.

We explored category codes to create the packaging design, developed specifically to reflect tranquility, comfort, and technology. The luminescence present on the packaging is a proprietary highlight, making the logos on the can glow in the dark, facilitating product identification in various environments. Another special feature is the embossed icon on the lid.

To expand the brand universe, we also developed lifestyle pieces that celebrate the importance of a good night’s sleep. After all, only those who rest can advance.

Credits

Agency
Creative Direction
HardCuore Team