H a r d c u o r e trademark

Koala, Sono Inteligente

Our mission was to convey, through branding, the cozy atmosphere that surrounds the Koala universe. To achieve this goal, we developed a comprehensive strategic plan, creating the brand's visual identity, verbal identity, packaging design, and naming.

The Koala icon was designed in a minimalist manner, helping to connect the brand to the technological universe by combining performance and relaxation.

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We created a proprietary luminescent detail on the packaging, making the can's logos glow in the dark, which facilitates product identification in various environments.

The brand's verbal universe is born from the balance between relaxation and performance. Koala's way of speaking stems from its R.E.M personality: relaxed, expert, and modern.

See our works

  • Film
  • Design
  • Communication

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