Yorgus Cottagy | HardCuore
H a r d c u o r e trademark

Yorgus Cottagy

We created the identity and packaging for Yorgus' new cottage—or rather, "cottagy." A design full of flavor, protein, and a little something extra.

How do you create an identity and packaging that capture an innovative product combining flavor and health in one place? The new Yorgus Cottagy hits the market with a modern, playful, and delicious look.

Read more about this project

The brand’s main graphic element replicates a spoonful of fresh cottage cheese, helping to convey the idea of texture and enhance the product’s appetite appeal across the packaging and visual identity.

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One "Y" makes all the difference

Yorgus is known for its commitment to quality—from the sourcing of ingredients to the artisanal production process—always maintaining a focus on health without compromising on incredible flavor. As a pioneer in Brazil, Yorgus was one of the first to craft traditional clean-label Greek yogurt.

With this expertise in dairy innovation, Yorgus introduced its own cottage cheese—but with a twist. It brings together the best of both worlds: health and indulgent flavor. Our creative challenge was to translate the full experience of the new Yorgus Cottagy into a brand that looks as delicious as it tastes.

In the visual universe, the color palette features a bold orange that sets the brand apart from competitors, while white enhances the sensory appeal of the product—creating an elegant, inviting, and appetizing contrast. The logotype incorporates exclusive design elements with a distinctive, proprietary typeface that balances tradition and innovation. Modern touches connect the letters, evoking the creamy texture of cottage cheese.

The brand’s signature graphic element replicates a spoonful of fresh cottage cheese, reinforcing the idea of texture and amplifying the product’s appetite appeal across packaging and identity. Meanwhile, the iconography and illustrations are minimalistic, depicting consumption moments and recipes, further establishing the brand’s expert positioning.

The verbal universe is built around the “Yorgus element,” which represents the brand’s commitment to quality, blending tradition with innovation. Just like in the name Yorgus Cottagy, the letter “Y” acts as a seal of excellence, shaping proprietary expressions and conversations that highlight key brand attributes.

Much like Yorgus Cottagy itself—a taste like nothing you’ve ever had before—this identity brings a fresh perspective to a stagnant category, adding color, fun, and most importantly, indulgence without losing sight of health, quality, and the expertise of a brand with deep-rooted tradition.

Credits

  • Creative Direction
      Breno Pineschi + Rafael Cazes
  • HardCuore Team
      Felipe Teobaldo, Fernanda Rodrigues, Gabriela Barbosa, Maria Clara Rigon, Jessica Almeida, Lucca Pineschi, David Friese, Renan Benvenitti, Victor de Bone, Thayse Tsu, Emmerson Leão, Vinicius Cambruzzi e Renata Garcia