Reserva Go, Diferente

Creation, direction, and production of the launch campaign for the new Reserva Go flip-flop. Combining real images, an inclusive cast, and 3D scenes, the film showcased the product from an innovative perspective.

In the campaign’s promotional film, we made the foot the protagonist of the story. We put the Different sandal on various types of feet to show that there’s no such thing as an ugly foot: only ugly sandals.

Read more about this project

To show that our differences are what make us unique, we highlighted the most unusual features of the Different sandal, made for those tired of the ordinary.

The feet were also protagonists. With a mix of real images and 3D scenes, we showcased the product in a humorous way, from a different perspective.

See our works

Film
Design
Communication

If your foot created a sandal, it would be the Different

Each foot is unique, but Reserva Go found a way to create a sandal that looks good on everyone. For the launch of the brand’s new footwear, Hardcuore created the naming, a campaign, and a promotional film showing that what’s really strange is wanting to be like everyone else.

The product has some unique characteristics: in addition to being made from 100% recyclable natural rubber and having high durability, its design is rather peculiar. Or better yet: Different. And it was through the naming that we brought the idea of creating a campaign that celebrates our differences.

We fitted various types of feet with the Different sandal to show that there’s no such thing as an ugly foot: only ugly sandals, the kind that tries to standardize us and ignores the beauty of being yourself. In an era of perfection at any cost, we’ve grown tired of trying to fit in. We saw this historical moment as an opportunity to speak directly to those who refuse to conform and to say that it’s imperfections that make us perfect and that the right way is your way.

And if it’s already hard to be part of such a superficial society, imagine how it is for feet, often seen as one of the ugliest parts of the body. That’s why, in the promotional film, we made the foot the protagonist of its own story, making it clear once again that it’s not the villain, but rather the sandal you’re wearing. The piece presents the process of creating the Different sandal, made by the feet themselves, from the conception of the product to the final result.

Credits

Agency
General Direction
Creative Direction
HardCuore Team