The beer that goes down smoothly.

We redesigned Skol’s visual universe and packaging to bring the brand back to its glory days.

Skol is reclaiming its iconic status on Brazilian shelves, reviving its legacy through a powerful rebranding. A sunny, premium identity that is smoother and rounder than ever.

Read more about this project

Skol is one of the most consumed beers in Brazil. But in a market that evolved quickly, the brand needed to update its codes and reclaim leadership in consumer perception.

To do that, we dove deep into the brand’s past to understand what made it unique. We searched for its iconic symbols, its most memorable codes, and everything that only Skol could claim with authority.

Skol’s new visual universe celebrates the past, introduces the future and shows that the brand is back to live its glory days again, smoother and rounder than ever.

See our works

Film
Design
Communication

The beer that goes down smoothly

Skol is one of the most consumed beers in Brazil. But in a market that evolved quickly, the brand needed to update its codes and reclaim leadership in consumer perception. Our challenge was clear: to find Skol’s credibility in its own history.

To do that, we dove deep into the brand’s past to understand what made it unique. We searched for its iconic symbols, its most memorable codes, and everything that only Skol could claim with authority.

Memorable elements were recovered and refreshed to build an identity that honors the legacy while staying in step with the present. The unmistakable arrow, the tagline that became a national saying, the red and yellow that light up the shelf, and the brand’s traditional and historic claims.

This new identity comes to life through three essential pillars: the round iconicity, which restores the brand’s main visual asset and connects the entire system around the circular movement; the solar gold, a color that brings back the shine of sunny days, celebration, and the premium character that has always been part of Skol; and the brewing credentials, reinforcing origin, malt, tradition and authenticity, elements that have supported the brand’s authority since 1964.

Skol’s symbol, recognized as the most memorable beer icon among Brazilians, returns renewed. The logo is an interpolation between a historic version and a modern take for the present more harmonious, round and fluid, yet preserving the personality that marked generations.

The packaging brings back one of the brand’s most iconic expressions. The revisited serif logo, the golden threads that add a premium touch, the classic codes (Pilsner Lager, Since 1964) and the round element taking center stage. The can has two sides: on the front, the strength of updated historical elements; on the back, a minimalist interpretation of the arrow that reinforces Skol’s round iconicity with lightness and clarity.

In the color palette, the traditional yellow and red are updated with greater balance and presence, while gold returns as the solar signature of this new phase.

Skol’s new visual universe celebrates the past, introduces the future and shows that the brand is back to live its glory days again, smoother and rounder than ever.

Credits

Agency
Creative Direction
HardCuore Team
3D Illustration