Zee. Now, powered by Zee.Dog

Hardcuore was entrusted with the development of Zee.Dog's e-commerce app, creating the branding, visual identity, and UX design. The app offers a wide range of pet products and includes delivery services.

One of the biggest challenges was to create a brand with personality and complete independence, while bringing in the strength of Zee.Dog's unique qualities—known in the market for its high quality, focus on design, and for providing great experiences and a curated selection of cool products.

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The brand's contemporary personality is showcased in onboarding animations and other screens within the app.

The project demonstrates how any market can be transformed through a strong brand and excellent service.

In addition to the visual identity system composed of the original logo, typeface, and color palette, we created illustrations with a proprietary language.

See our works

Film
Design
Communication

A pet shop in the palm of your hand

If you're a pet owner, you know the struggle of coming home to realize that your pet's food has run out. It was precisely in this situation that Zee.Dog, a Brazilian brand specializing in lifestyle and dog products, saw the chance to transform the pet shop industry with their innovative online e-commerce app. Enter Zee.Now, a cutting-edge logistics platform that gathers the finest pet food brands, medication, training pads, and a plethora of other pet products, all at your fingertips. The best part? Enjoy free delivery in a matter of minutes, just like an Amazon for pets.

Hardcuore took on the complete branding project, crafting a comprehensive visual identity system that encompasses the logo, typeface, color palette, illustrations, and exclusive language. Additionally, we delved into developing the app's UX design, incorporating bespoke onboarding animations.

One of our greatest challenges was to fashion a brand with a distinct personality while preserving the core strengths of Zee.Dog's unique selling points, renowned in the market for their top-notch quality, design-centric approach, and ability to offer delightful experiences through a meticulously curated selection of products.

This project serves as a prime example of how a powerful brand and outstanding service can transform any market, drawing widespread media attention and achieving record-breaking downloads in the Brazilian app store, with an impressive base of over 180,000 active customers.

Credits

Agency
Creative Direction
HardCuore Team
UX